Now, the core of the smart phone is app. However, iOS and Android have thousands of apps but can not run on the Microsoft-based Windows Phone, such as Lumia900. In fact, consider the current Windows Phone market is still small, many app developers do not want to develop a Windows Phone-based app. Microsoft knows this, and finally under the cruel: in order to grow the Windows Phone Marketplace, Microsoft is preparing to provide financial support for the Windows-based application development.

Microsoft will mainly choose the apps which has been successful on other platforms to provide financial support. Estimated according to the app developer, according to the complexity, the cost to develop a software is between $ 60,000 to $ 600,000. Google and Apple both do not have this policy, so Microsoft’s move may be able to attract part of the developers.

Previously, Microsoft has been trying various methods, by the way of, for example, provides developers with a free phone, and places its app at the advertising and prime location of the Marketplace to stimulate the application developers. However, Microsoft’s this policy is the most thorough. At present, many companies, including Foursquare have said its good.

Microsoft’s Maketplace contains more than 70,000 apps, including Netflix, YouTube, and other relatively long history of big-name software, but also the lack of recent hot apps such as Pandora, Instagram. In Apple iTunes and Google Apps Store, the data were as high as 600,000 and 400,000. However, analysts said, after the number of apps reached 100,000, the significance of the numbers will be meaningless. “For Microsoft, its application store only need to contain the user most-like and the most mainstream apps.

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